Frances is a Latina powerhouse creative with 25+ years of experience in the arts and entertainment industry spanning theater, cinema, and video games. She has a passion for creating rich and dynamic story worlds that conjure curiosity and inspire play. She is the Co-Founder and CEO of Eat the Cake Studio, a women-run immersive entertainment studio dedicated to redefining storytelling and participant engagement. Frances is driven by a strong desire to create extraordinary experiences through the magic of immersion. Creator, screenwriter, entrepreneur, and even mixologist… Her unconventional path through life has made her versatile, curious, and always ready for a challenge!